Warre’s launch of Otima 10 & 20-Year-Old Tawny caused a revolution in Port that introduced a completely new concept to consumers, helping to rejuvenate Port’s image in the main markets. Otima is now widely acknowledged as the most successful new development in the Port trade for over 25 years.
The merit of Otima was to show Port’s versatility as an all year round, anytime drink, appealing to both women and men, dispelling many of the myths attached to Port.
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