Glenfiddich is among the 3 William Grant-operated whiskey distilleries which lie in fairly close distance from each other to the North of Dufftown, the symbolic heart of Speyside. Established in 1886, by Willian Grant Balvenie, the Glenfiddich distillery is among the three distilleries that pack onsite and hosts casks with a total yearly capacity of 13M. Additionally, Glenfiddich develops its single malt whiskey in its warehouses with a capacity of 800K containers. Malt is either bought or malted at the nearby Balvenie distillery.
After the completion of World War II and the spike in whiskey demand, Glenfiddich was a fairly small brand that encountered fierce competition from the malted Scotch brands which took a large portion on the whiskey market.
Instead of competing right away, Glenfiddich dominated the sales in 1963 in the single malt category and became the first Scotch whiskey to be promoted as such, emerging with pride in the eyes of critics. The bet was rewarded and 11 years later, 16 new distilleries were set up to keep up with the increasing demand.
Glenfiddich was the first distillery with a visitor hall that currently welcomes 125K guests yearly and went through a £1.7m renovation back in 2005. With a worldwide reputation, Glenfiddich is the best selling single malt whisky not only in Britain but worldwide as well.